Every internet marketer knows the value of discovering good quality and lucrative niches. Checkout these niche marketing tools A lot of internet marketing gurus have a extremely basic way of teaching on the subject of niche detection.
The sum total of several gurus’ principles on this can be summarized as:
1. Decide on a subject matter that you enjoy, have understanding or are interested in.
2. Select the main keyword from this subject matter and plug it into a keyword investigation tool.
3. Look at the search count. If it is about 30,000 per month, it’s a good niche. If it is below 30,000 searches, there is very little market and so it is not a high-quality niche. If it is way above 30,000 searches, there is almost certainly too much competition and for that reason it is
risky to go in this niche market.
That’s it. Based on those three steps, you are supposed to hit upon a niche. What’s incorrect with such a philosophy?
To begin with, there is no research into the competition. No step is taken to find out how strong a competition you confront in that niche.
Secondly, there is no exploration into long-tail keywords. Long-tail keywords are distinct as keyword phrases of at least 4 words (the more words, the better). Every marketer knows the significance of long-tail keywords. Long-tail keywords can direct you to profitable sub-niches.
Thirdly, there is no examination into the trend of the searchers to buy. It’s not only a matter of whether the searchers have money or not. Several people in a individual niche market may have money but are not intending to buy anything.
So here’s how the gurus in actual fact do their niche and keyword research:
1. Examine your own interests, abilities, knowledge, experiences. Anything from these may be a potentially high-quality niche to market to.
2. Ascertain what’s hot in the market i.e. what is at present the most talked-about craze, what’s buzzing or new in town. Is this a potential niche?
3. From the above two steps, identify would-be niches. After that run these likely niches through these ‘filters’:
a. Are people in this niche ready to purchase and not merely information seekers or looking for freebies? For example, ‘how to score an ‘A’ in your SAT examination’ would almost certainly not be a very rewarding niche because it would interest only students who might not have the money to buy anything much.
b. Is there a problem that the people in this niche cannot resolve themselves? Every niche involving technological knowledge would satisfactorily fit into this criteria. For instance, ‘how to solve Windows Vista registry problems’ would likely be a good niche since very few people are technologically competent enough to deal with these problems.
c. Do the people in this niche have an vital crisis that wants to be overcome? The more pressing the better. For example, ‘how to stop your teenager’s drug habit’ is an tremendously urgent crisis that begs for answers.
d. Is there an ‘evergreen’ need in this niche that is not a just a fad? ‘How to develop your golf swing’ is an evergreen need compared to ‘strategies for World of Warcraft’ (World of Warcraft is a PC game). As soon as the fad for World of Warcraft is over, the marketplace in this niche disappears.
Clearly, the more ‘yes’ answers you get to the above questions the more potentially beneficial a niche is.
4. When you have identified a potentially valuable niche based on the steps above, it is time to look for various long-tail keywords. These long-tail keywords will bring to light some sub-niches which you can further benefit from. For instance, if you type in ‘golf swing’ into Wordtracker, you would get a complete listing of related searches. Look for keyword phrases with four words or more. A few of them are ‘stack and tilt golf swing’, ‘biomechanics of golf swing’, ‘what is the proper weight distribution during the golf swing’ etc. Build these keywords into your articles with these article spinning tools
5. To find out how much opposition there is in this niche, merely type in all the keywords you produce into Google’s free keyword analysis tool. This tool will provide you the projected advertiser competition (which is the same as marketer competition), average search volume for the previous month and average monthly search volume. The good thing is that this tool also gives you synonyms for the keywords which ensures you get further keyword suggestions. You discover keywords with as little competition but as many searches as possible.
The steps above denote a a great deal more broad way of niche discovery. You will not just discover money-spinning niches but also the appropriate keywords that go with these niches. By doing this you bring about a genuine foundation in your niche marketing.
You could also use these affiliate marketing resources to start your niche marketing business.
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