I run a Saas company that supplies help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses worldwide and whenever I explain to people what I do, I often get asked the same question “Given my years of experience, how could I put it to use and make earn cash quickly by becoming a small business consultant”? I’m always delighted to offer wisdom as I am fortunate enough to spend a lot of my day talking to small business owners and personnel eager to discuss their problems and needs.
This is what I tell them:
The net is a great place for finding customers and it makes it straightforward to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them address key challenges.
Information marketing – repurpose and sell your expertise to small businesses everywhere via the net
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The tools to create superb content are widely available on the web. Making a tutorial in simple to use web ready formats is now easy and affordable. You just have to be prepared to spend a bit of time getting to know the tools. The mission here is to create some valuable content that you can either sell or give away to customers to persuade them to do business with you.
Commence by determining your overall goal. Consultancy and Information marketing compliment each other and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be useful to others then plan to create a no longer than 120 secs video to explain yourself and your expertise to your prospect(s). Unless you know the prospect(s) precise problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Keep it short, interesting and sweet. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Regular interaction with your list will reveal peoples needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will unearth. If you would like to find out more about how to do this then click on any of the links in this article. I would be delighted to help you.
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Неплохой пост, но много лишнего.
Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article. Waiting for trackback